The contemporary, beautiful clothing caught my eye, the ethics behind the brand commanded my attention. Ninety Percent is a relatively new clothing brand, founded in 2018 with a very unique selling point.
Here’s how it works, 90% of the profits are distributed amongst customer chosen charities. A further breakdown, 80% is shared with causes, 5% with those who make clothing, and the remaining 5% with those who run the brand. When your order arrives, check out the care label for a code. Type that code into ninetypercent.com/vote and choose your charity to support. People and the planet are at the forefront of Ninety Percent. Fabrics include 100% cotton and Tencel, chosen for its sustainability.
The tie dye collection really spoke to me. I can remember gathering at my grandparents summer home in the Adirondacks with my cousins and making tie dye tee shirts in the height of the 90’s! Now that tie dye has resurfaced into the fashion world, I am excited to incorporate into my style. I purchased a pair of light purple and white cotton board shorts with a white organic cotton bodysuit. I could live in this outfit! The comfort level is out of control and the light purple is such a sweet color. To add a little high fashion to the casual look, I paired it with my vintage Dior purple quilted bag.
