“Beauty Shouldn’t Cost the Earth.”
Did you know that each bottle of the gorgeous Floral Street fragrances is packaged in a pulp carton with an embossed lid, made from recyclable paper packaging and held together with a re-usable brightly-colored band?! Well it’s true! The box is also recyclable and biodegradable. Floral Street is dedicated to the environmental safety and has received a World Land Trust accreditation for their efforts.
In 2017, Floral Street was founded by innovative entrepreneur, Michelle Feeney, whose vision was to create luxury scents that are accessible and sustainable.
She states, “Consumer appetite is growing for sustainability and transparency however this is not a trend, it is here to stay. At floral street, we openly talk about the ingredients in our fragrances, where they are from, how they are harvested; we lift the veil of secrecy that surrounds both natural and synthetic raw materials, and help our consumers become experts in what they are experiencing.”
The ingredients in each and every Floral Street product collection and there are many of which to choose, including home fragrance, perfume, and bath and body (packaged from 75% sugar cane bioplastic, which is recyclable and sustainably sourced) are cruelty free and vegan. Did I mention that they smell divine too? While Wonderland Peony may be the best seller in the UK, the Neon Rose is more popular in the US. Both equally delicious. However, my favorite is London Poppy; a citrus floral with notes of neroli and orange blossom. But this just goes to show that picking just one scent presents a challenge. Mood plays a major role in choosing which fragrance to wear on any given occasion.
Having said that, we recommend purchasing the fabulous Discovery Set– a mini collection featuring eight to die for scents. Perfect for choosing your signature or wearing a different one each day as the mood strikes.
For those located in the US- The Floral Street collection can be purchased at Sephora here. Please take a moment to watch the sustainable packaging video above!
